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Lesson 1: What is LinkedIn?

What is LinkedIn?

LinkedIn is a popular social network. While other social networks like Facebook and Twitter focus on personal sharing, LinkedIn is all about professional networking—that is, building a group of contacts to help advance your career. Watch this video from LinkedIn to learn more about the site.

Why use LinkedIn?

More and more businesses have started using LinkedIn to screen and recruit potential employees. This is why creating an account on LinkedIn could make a big difference when searching for your next job. Once you've signed up, you can add information to your profile page, which is a brief summary of your skills and employment history that serves as a kind of online resume. You can also add contacts—known as connections—to build your network.